Ad Awareness

According to the American Marketing Association, studies show that the average consumer is exposed to up to 10,000 brand messages a day.  Marketers are presented with more and more channels to reach their customers everyday and that number is growing rapidly.   Apparently, consumers switch between screens up to 21 times an hour according to a…

NFL: Bad Game Plan for Advertisers?

Say Goodbye to Yesterday Just this week, we learned the importance of the reach, frequency, and ratings of a channel or TV show when it comes to digital advertising in particular. It is obvious that the more people tuning in to the channel, the more likely they are to see your ad and the better…

Mike Arbogast & Inneraction Media

    Mike Arbogast of Inneraction Media, a digital and inbound ad agency out of Morgantown, WV, hit on key points that we as marketers or advertisers should keep in mind when approaching potential, new, or reoccurring clients.  The starting point being “its not about you.”   I’ve always thought that your credentials was of upmost importance to a…